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Important characteristics when defining New Zealand as rated by European people in New Zealand

2016, mean rating on a 0-10 importance scale

0246810Natural scenery and environmentFreedom, rights and peaceThe people in New ZealandAgriculture and farmingNew Zealand's historySports and sporting achievementsNew Zealand symbols and iconsMulticulturalism and ethnic diversityMāori culture and cultural practicesArt and artistic achievementsImportant characteristics when defining New Zealand as rated byEuropean people in New Zealand2016, mean rating on a 0-10 importance scaleProvider: Stats NZ