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Reasons for innovating in New Zealand

By business size, 2013, % of innovating businesses within each group

020406080Increase revenueIncrease productivityIncrease market shareReduce costsIncrease responsiveness to customersEstablish / exploit new market opportunitiesImprove work safetyReduce environmental impactReduce energy consumptionReplace goods or services being phased outReasons for innovating in New ZealandBy business size, 2013, % of innovating businesses within each groupProvider: Stats NZ6–19 employees20–49 employees50–99 employees100+ employees
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