Factors that help New Zealand wholesale trade businesses compete in overseas markets
2015, % of businesses in industry
Factor for competing in overseas markets | % of businesses in industry |
---|---|
Experienced managerial staff | 20% |
Experienced non-managerial staff | 10% |
A valuable brand | 22% |
High-quality goods and/or services | 28% |
Unique intellectual property | 4% |
Ability to customise | 13% |
Technical know-how | 1% |
Economies of scale | 1% |
Lower input costs | 2% |
Control over the supply chain | 2% |