Factors that help New Zealand manufacturing businesses compete in overseas markets
2015, % of businesses in industry
Factor for competing in overseas markets | % of businesses in industry |
---|---|
Experienced managerial staff | 23% |
Experienced non-managerial staff | 9% |
A valuable brand | 21% |
High-quality goods and/or services | 33% |
Unique intellectual property | 8% |
Ability to customise | 23% |
Technical know-how | 5% |
Economies of scale | 4% |
Lower input costs | 4% |
Control over the supply chain | 7% |