Factors that help New Zealand information media and telecommunications businesses compete in overseas markets
2015, % of businesses in industry
Factor for competing in overseas markets | % of businesses in industry |
---|---|
Experienced managerial staff | 20% |
Experienced non-managerial staff | 12% |
A valuable brand | 16% |
High-quality goods and/or services | 21% |
Unique intellectual property | 10% |
Ability to customise | 17% |
Technical know-how | 4% |
Economies of scale | 3% |
Lower input costs | 2% |
Control over the supply chain | 3% |