Factors that help New Zealand arts and recreation businesses compete in overseas markets
2015, % of businesses in industry
Factor for competing in overseas markets | % of businesses in industry |
---|---|
Experienced managerial staff | 4% |
Experienced non-managerial staff | 3% |
A valuable brand | 7% |
High-quality goods and/or services | 10% |
Unique intellectual property | 4% |
Ability to customise | 4% |
Technical know-how | 1% |
Economies of scale | 0% |
Lower input costs | 0% |
Control over the supply chain | 1% |