Māori Business - Exports by enterprise type 2010–2020

Stats NZ


Exports are valued fob (free on board – the value of goods at New Zealand ports before export, in New Zealand dollars) and include re-exports.
Figures are calculated on unrounded data.


Māori authority: The role of Māori authorities and their subsidiaries is to receive, manage, and/or administer assets held in common ownership by Māori. Māori authority leaders are likely to be mindful of the collective relationships and responsibilities to ‘place’, and the health and wellbeing of the collective. Māori authorities include any commercial business that supports the authority’s business and social activities, and sustains or builds a Māori authority’s asset base. Ownership, control criteria, and investment models appear to be characteristics of Māori authorities. Stats NZ identifies a ‘Māori authority’ as having a Māori business flag on the Business Register. This flag denotes:
• business with a collectively managed asset, which uses current Inland Revenue eligibility criteria to be a Māori authority (irrespective of whether the enterprise elects to be a Māori authority for tax purposes)
• commercial business that supports the Māori authority’s business and social activities, and sustains or builds a Māori authority’s asset base
• business that is at least 50 percent owned by a Māori authority.

A Māori small and medium-sized enterprise (SME) is a business or enterprise with the following characteristics:
• the business owner(s) define it as a Māori business
• it is not owned by another enterprise
• it is not a Māori authority
• it has at least one employee (including any proprietor paid as an employee) and fewer than 100 employees.
To find the Māori small and medium-sized enterprise population, Stats NZ pooled all of the self-identified Māori businesses identified from Poutama Trust and NZ Māori Tourism together with those identified in the Business Operations Surveys; then removed any that did not fit the characteristics as per the definition of Māori SME.

Maori tourism business information presented in this dataset comes primary from member list of New Zealand Māori Tourism and was expanded on by adding any other Māori authority or business where those enterprises, or a business location belonging to those enterprises, was engaged in a selected range of ANZIC06 industry:
• all of division accommodation and food services
• interurban and rural bus transport
• rail passenger transport
• water passenger transport
• scenic and sightseeing transport
• motor vehicle and transport equipment rental and hiring
• travel agency services
• all of division arts and recreation services.

Limitations of the data

Not all units in our Māori business population can be matched to the data from the various sources used for Tatauranga Umanga Māori. Each dataset has a specific population scope, such as including only economically significant businesses. Different surveys may exclude specific industries, sectors, or size of business from their population. Therefore, the population of relevant Māori businesses may differ between data sources. Additionally, some units may not have been selected for a specific survey, may have missing data, or were not matched to the dataset.
Stats NZ acknowledges that the coverage of the business population for Tatauranga Umanga Māori needs further improvement. Stats NZ is continuing to work with stakeholders to regularly obtain new and updated Māori business population lists. This will help to ensure that the statistics we produce are representative of the Māori business population.


The total number of businesses in the population for Tatauranga Umanga Māori 2020 is approximately 3,000, of which nearly 2,000 are economically significant and alive.

Data provided by

Stats NZ

Dataset name

Tatauranga Umanga Māori 2020



How to find the data

At URL provided, select 'Tatauranga umanga Māori: 2020 – CSV'.

Import & extraction details

File as imported: Tatauranga Umanga Māori 2020

From the dataset Tatauranga Umanga Māori 2020, this data was extracted:

  • Rows: 1,962-2,212
  • Column: 7
  • Provided: 239 data points

Dataset originally released on:

August 26, 2021

About this dataset

Tatauranga umanga Māori Statistics on Māori businesses presents information on two subsets of Māori businesses that contribute to our country’s economy – Māori authorities and small and medium-sized enterprises (SMEs).