People in New Zealand who have a low to moderate sense of purpose
By region, 2016, % of population within group (rating of 0-6 out of 10)
| Category | % of population within group |
|---|---|
| Auckland | 13.3% |
| Canterbury | 12.3% |
| Northland, Bay of Plenty, Gisborne | 12% |
| Rest of North Island | 12.5% |
| Rest of South Island | 11.4% |
| Wellington | 12% |