Māori people in New Zealand who wore Māori jewellery in the last 12 months

By region, 2018, % of Māori people


People of Māori descent: have a Māori birth parent, grandparent, or great-grandparent.
People of Māori ethnicity: people who identify as Māori or feel they belong to this ethnic group. Ethnicity is a measure of cultural affiliation, as opposed to race, ancestry, nationality or citizenship. Ethnicity is self-perceived and people can belong to more than one ethnic group.

For more information


Limitations of the data

The data presented in the survey is provisional. Stats NZ have used the best available population information to weight the data from those who answered the survey so that it is representative of the Māori population as a whole. However, delays to the production of the estimated resident population (ERP), following the 2018 Census, means that the benchmarks used are not yet final.

Changes to data collection/processing

Te Kupenga was first run in 2013, with most of its content retained for the 2018 survey. Stats NZ made a few changes to reduce the burden on respondents or meet identified data needs. The biggest changes to Te Kupenga 2018 were an increase in sample size (from around 5,500 achieved responses in 2013 to almost 8,500 in 2018) and the inclusion of a new module on kaitiakitanga.

Data provided by

Stats NZ

Dataset name

Te Kupenga 2018



How to find the data

At URL provided, select 'Te Kupenga: 2018 (provisional) – English' file.

Import & extraction details

File as imported: Te Kupenga 2018

From the dataset Te Kupenga 2018, this data was extracted:

  • Sheet: 3. Culture by area
  • Range: B16:AN87
  • Provided: 714 data points

This data forms the table Te Kupenga - Selected Māori cultural engagement measures by region 2018.

Dataset originally released on:

April 06, 2020

About this dataset

Te Kupenga is Tatauranga Aotearoa Stats NZ’s survey of Māori wellbeing.

The survey provides key statistics on four areas of Māori cultural wellbeing: wairuatanga (spirituality), tikanga (Māori customs and practices), Te reo Māori (the Māori language), and whanaungatanga (social connectedness). The survey’s content recognises practices and wellbeing outcomes that are specific to Māori culture, such as the knowledge and use of the Māori language, connection to marae, and whānau wellbeing.

Purpose of collection

Te Kupenga gives a picture of the social, cultural, and economic wellbeing of Māori in New Zealand, including information from a Māori cultural perspective.

Method of collection/Data provider

A post-censal survey of around 8,500 people aged 15 years or older, and living in occupied private dwellings, who identify themselves as being of Māori ethnicity and / or descent, took place from June to August 2018.