Proportion of people directly and indirectly employed in tourism in New Zealand

Employment includes employees and working proprietors (eg self-employed and business owners).

Results for the latest year are provisional.

Tourism expenditure includes spending by all travellers, whether they are international, resident householders, or business and government travellers. International tourism expenditure includes spending by foreign students studying in New Zealand for less than 12 months.

This dataset includes revisions made to both the domestic and international tourism expenditure series. These revisions cause changes to the value of tourism expenditure in the New Zealand economy, and affect the official tourism satellite account (TSA) time series.
Most notably, international visitor expenditure for the years ended March 2021 and 2022 was modelled due to the suspension of the IVS.

At URL provided, download 'Tourism satellite account: Year ended March 2025 – tables 1–17'.

The Tourism Satellite Account provides a picture of the role tourism plays in New Zealand, with information on the changing levels and impact of tourism activity. It presents information on tourism's contribution to the New Zealand economy in terms of expenditure and employment.
The data provider develops and publishes the tourism satellite account, using a United Nations World Tourism Organization framework, with funding from the Ministry of Business, Innovation and Employment.
This is part of a core set of tourism data that provides base information for understanding and monitoring tourism activity in New Zealand. Other elements of the core dataset include a survey of spending by international visitors, regional tourism expenditure estimates, visitor arrival and accommodation statistics, and forecasts of international tourist numbers and expenditure.

Satellite accounts are an extension of the core national accounts, and involve rearranging existing information in the national accounts so that an area of particular economic or social importance can be analysed more closely.
A Tourism Satellite Account integrates data about the supply and use of tourism-related goods and services into a single format. It summarises the contribution tourism makes to production and employment, consistent and integrated with New Zealand's official national accounts. This ensures that the importance of the tourism sector is measured and understood in the context of the New Zealand economy as a whole. New Zealand's tourism satellite account (TSA) measures expenditure in New Zealand by both resident and non-resident tourists, and thus gives a picture of the overall size of the tourism industry, including its contribution to gross domestic product (GDP) and employment.

Stats NZ puts together tourism account figures on the basis of figures found on a number of other data collections including:
- Export education levy statistics (from the Ministry of Education)
- International Visitor Survey (from MBIE, paused)
- Domestic Travel Survey (MBIE, discontinued)
- Accommodation Survey (discontinued, replaced by Accommodation Data Programme from June 2020)
- Annual Enterprise Survey
- Household Tourism Expenditure Estimates (not publicly available)
- Linked Employer-Employee Data
- National Accounts
- Retail Trade Survey
- Cruise Ship Traveller Statistics
- Survey of English Language Providers (discontinued).