People in New Zealand who use Instagram at least once a week

Respondents were asked the following question:
-How often do you use the following social media channels or messaging services?

The researchers used a combination of pre-survey quotas and post-survey weighting to ensure results are broadly representative of all New Zealanders by age, gender, region and ethnicity.

https://internetnz.nz/sites/default/files/New_Zealand_Internet_insights.pdf

Internet NZ sent the aggregated data directly to Figure.NZ for the purpose of publication.

In 2018 InternetNZ conducted a consolidated research project that incorporated three historical research projects for both the former NZRS, and InternetNZ. This project covered business and consumer use and attitudes towards domain names, as well as public perceptions of the Internet in general. In 2019 they have replicated a section of this research project, to understand any changes in consumer perceptions of the Internet. The survey follows the same processes for 2018, however from 2019 onwards, the survey focused only on consumer use of and perceptions of the Internet.

This was a survey a total of 1,001 people online (803 consumers, and 198 consumers who also manage or own a business)
Fieldwork was conducted from 15th to 22nd November 2023.
The maximum margin of error on the total group n=1,001 is +/-3.1% at the 95% confidence interval.