Characteristics used by people in New Zealand to judge whether a website is trustworthy

Respondents (excluding those who don't own or manage a business) were asked the following question:
-What characteristics do you use to judge whether a website is trustworthy?

Results for the business segment are representative of all New Zealand businesses by business size, region and industry. Results are also weighted to a
40%-60% split for businesses with a domain name vs businesses without.
Consumer results (ie for people who don't manage or own a business) are representative of all adults in New Zealand by age, gender, and region.
Where results are for all people (both business and consumers) the numbers are unweighted.

https://internetnz.nz/sites/default/files/InternetNZ_public_opinion_research_results.pdf

Where results are for all people (both business and consumers) the numbers are unweighted. Because many respondents belong to the business segment, the results are skewed towards this group and are unlikely to represent the true New Zealand average.

Internet NZ sent the aggregated data directly to Figure.NZ for the purpose of publication.

Historically InternetNZ and NZRS have undertaken three regular research surveys, two of these with Colmar Brunton – the NZRS Business and the NZRS Consumer surveys conducted biennially, and the annual InternetNZ Perceptions of the Internet survey carried out in 2017 with UMR. In 2018 Colmar Brunton consolidated these surveys into one and this dataset presents the findings from this first all-inclusive research project.

• Understand public perceptions of the Internet and perceptions of the market
• Understand how New Zealanders think about, and use the Internet, and identify any concerns
• Understand the domain name lifecycle and the specific market variables influencing .nz growth for both businesses and consumers
• Maintain consistency with previous years to ensure continuity of benchmarks and reporting
• Ensure InternetNZ has a programme of work and a marketing strategy that reflects New Zealanders' perceptions and concerns.

This was a survey a total of 1,859 people online - 858 consumers, 857 businesses, and 144 consumers who also manage or own a business in New Zealand of 18 years of age and over.
Fieldwork was conducted from 2th to 29th of October 2018.
The maximum margin of error on the total group n=1,859 is +2.3%; on all consumers n=1,002 is +3.1%; on all businesses n=1,001 is +3.1% at the 95% confidence interval.