0102030405060A secure website (small padlock symbol or https://)If it has New Zealand contact detailsContent that is regularly maintained/updatedA well-designed websiteReferral from a friendThe domain name itselfOtherCharacteristics used by people in New Zealand to judge whether awebsite is trustworthy2018, % of peopleProvider: InternetNZ

Characteristics used by people in New Zealand to judge whether a website is trustworthy

2018, % of people