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People who have a positive perception of the Internet in New Zealand

By age group, 2017, % of people within group

Data calculation/treatment

Percentages are calculated based on weighted responses.

For more information

Data provided by


Dataset name

Consumer Perceptions of the Internet 2017

How to find the data

InternetNZ sent the raw data to Figure.NZ for the purpose of publication in CSV and chart format. Figure.NZ created the summary tables by replicating the calculations as seen in the summary report provided by InternetNZ

Import & extraction details

File as imported: Consumer Perceptions of the Internet 2017

From the dataset Consumer Perceptions of the Internet 2017, this data was extracted:

  • Sheet: Positive
  • Range: C4:F23
  • Provided: 56 data points

This data forms the table Internet - Positive perception of the Internet by age, education and income 2017.

Dataset originally released on:

August 23, 2017

Purpose of collection

Each year, InternetNZ commission research about Kiwis' attitudes to the Internet. They commissioned market research company UMR to undertake a survey and ask New Zealanders about their hopes and fears regarding the Internet.

Method of collection/Data provider

Results are based upon questions asked in the UMR Research nation-wide omnibus; a telephone survey of a nationally representative sample of 750 New Zealanders 18 years of age and over.
Fieldwork was conducted from the 7th of June to the 15thof June 2017 at UMR Research’s national interview facility in Auckland.
The margin of error for sample size of 750 for a 50% figure at the 95% confidence level is ±3.6%.