Share of revenue generated online for New Zealand businesses who receive orders through the Internet
2014, number of businesses (with 6 employees or more)
The following information applies to all values in the table.
Year: 2014, Question: Please give a careful estimate. In the last financial year, what percentage of total dollar sales did this business’s Internet sales represent?, Business size: Total, Unit: Value, Denominator description: Receives Internet orders
Information and Communications Technology (ICT) refers to electronic technologies for collecting, processing, storing, or transmitting information which can be in the form of voice, images, or data.
Examples include computers, software, the Internet, telecommunications, networks, and video conferencing and GPS (global positioning system).
Figure.NZ downloaded the full data in csv format from NZ.Stat and added extra columns for ease of interpretation. In particular we added:
- Question numbers and copy (from the 2014 questionnaire)
- Details of the appropriate denominator to use to calculate percentages
- Percentages of total by industry or business size (based on the above).
Figure.NZ calculated percentages based on the respondents who were asked the specific question, as opposed to the total population.
Percentages were calculated on rounded numbers. For this reason, there were a few instances where the proportions exceeded 100%. This was addressed by introducing a cap.
Results for commercial fishing; mining; electricity, gas, water, and waste services; telecommunications; and insurance industries should be treated with caution due to the small numbers of businesses in these categories.
All counts in the survey were randomly rounded to base 3 to protect confidentiality, so actual figures may differ from those stated. Due to rounding, some figures may not sum to stated totals.
Sub-industries carry higher sample errors, and should therefore be treated with caution.
This survey is subject to non-sample errors, including mistakes by respondents when completing questionnaires, variation in the respondents’ interpretation of the questions asked, and errors made during the processing of the data. In addition, the survey applied imputation methodologies to cope with non-respondents.
The estimates are based on a sample of businesses. Somewhat different figures might have been obtained if a complete census of the entire business population had been taken using the same questionnaire and processing methods etc. Because the estimates are based on a sample of businesses, all estimates have a sampling error associated with them.
This dataset contains data collected through the ICT module of the Business Operations Survey. ICT questions were asked in Module B on even years (2008, 2010, 2012, 2014)
Method of collection/Data provider
This survey was posted out in August 2008, 2010, 2012 and 2014. Information is collected for the last financial year for which the business had data available at that point.
In 2014, Statistics New Zealand reached 5,971 businesses from a population of 37,944 enterprises.
The target population for the Business Operations Survey was live enterprise units on Statistics NZ’s Business Frame that at the population selection date:
- were economically significant private enterprises (those that have an annual GST turnover figure of greater than $30,000)
- had 6 or more employees (the number of employees is defined by an enterprise's rolling mean employment count)
- had been operating for one year or more
- were not in the O, R89, R90, S95, S96 industries (ANZSIC06 classification)