Activities to support innovation undertaken by New Zealand businesses
2013, % of businesses
| Activity | Percentage of businesses |
|---|---|
| Acquired machinery and equipment | 16% |
| Acquired computer hardware and software | 21% |
| Acquired other knowledge | 7% |
| Implemented new business strategies or management techniques | 15% |
| Organisational restructure | 10% |
| Design (eg industrial, graphic, or fashion design) | 9% |
| Marketed the introduction of new goods or services | 14% |
| Market research | 9% |
| Significant changes to marketing strategies | 9% |
| Employee training | 21% |
| Apply for government funding | 3% |