Activities to support innovation undertaken by New Zealand businesses
2013, % of businesses
Activity | Percentage of businesses |
---|---|
Acquired machinery and equipment | 16% |
Acquired computer hardware and software | 21% |
Acquired other knowledge | 7% |
Implemented new business strategies or management techniques | 15% |
Organisational restructure | 10% |
Design (eg industrial, graphic, or fashion design) | 9% |
Marketed the introduction of new goods or services | 14% |
Market research | 9% |
Significant changes to marketing strategies | 9% |
Employee training | 21% |
Apply for government funding | 3% |