Main uses of the internet among adults in New Zealand
Excluding work, 2025, % of people aged 18+
The following information applies to all values in the table.
Year: 2025, Survey question: Excluding using the internet for work, what would you spend the most time doing on the internet for personal use?
A combination of pre-survey quotas and post survey weighting is used to ensure results are representative of all people in New Zealand by age, gender, region, and ethnicity.
Exclusions
It should be noted that the sample does not cover New Zealanders who are not online and therefore the results are not truly representative of all New Zealanders.
In 2018 InternetNZ conducted a consolidated research project that incorporated three historical research projects for both the former NZRS, and InternetNZ. This project covered business and consumer use and attitudes towards domain names, as well as public perceptions of the Internet in general. In 2019 they have replicated a section of this research project, to understand any changes in consumer perceptions of the Internet. The survey follows the same processes for 2018, however from 2019 onwards, the survey focused only on consumer use of and perceptions of the Internet.
Method of collection/Data provider
Respondents were sourced from Verian's (formerly Kantar Public) online consumer panels.
Fieldwork was conducted from November 25 to December 8, 2025.