Types of artificial intelligence (AI) tools used by New Zealand adults in the past 12 months

2025, % of people aged 18+

The following information applies to all values in the table. Year: 2025, Survey question: Which of the following types of AI have you used in the past 12 months?
Response	% of people
Text-based AI/chatbots (e.g. ChatGPT, Copilot, Gemini)	41.7296789483%
Image generation AI (e.g. Midjourney, Adobe Firefly)	10.87800566574%
Voice assistants (e.g. Siri, Alexa, Google Assistant)	27.51514631791%
AI in search engines (e.g. Google AI Overviews, Bing AI)	43.85448078528%
AI in photo/video apps (e.g. filters, auto-enhance)	17.99549612431%
AI for work or productivity (e.g. Microsoft 365 CoPilot)	25.28897817122%
AI in translation tools (e.g. Google Translate)	28.41596403345%
AI for navigation (e.g. Google Maps routing)	35.60960993788%
AI in entertainment (e.g. TikTok recommendations, Netflix recommendations)	14.68587647847%
AI in gaming (e.g. NPC behaviour, AI-generated content)	5.772808561055%
Other AI tools	0.5302005728804%
I have not used any AI in the past 12 months	20.70096747284%

Data calculation/treatment

A combination of pre-survey quotas and post survey weighting is used to ensure results are representative of all people in New Zealand by age, gender, region, and ethnicity.

Exclusions

It should be noted that the sample does not cover New Zealanders who are not online and therefore the results are not truly representative of all New Zealanders.

Data provided by

InternetNZ

Dataset name

Aotearoa Internet Insights 2025

Webpage:

https://internetnz.nz/new-zealands-internet-insights/new-zealands-internet-insights-2025/

How to find the data

This file was provided to us by InternetNZ

Import & extraction details

File as imported: Aotearoa Internet Insights 2025

From the dataset Aotearoa Internet Insights 2025, this data was extracted:

Sheet: Q94
Range: B3:B15
Provided: 13 data points

This data forms the table Internet - Usage of artificial intelligence 2025.

About this dataset

In 2018 InternetNZ conducted a consolidated research project that incorporated three historical research projects for both the former NZRS, and InternetNZ. This project covered business and consumer use and attitudes towards domain names, as well as public perceptions of the Internet in general. In 2019 they have replicated a section of this research project, to understand any changes in consumer perceptions of the Internet. The survey follows the same processes for 2018, however from 2019 onwards, the survey focused only on consumer use of and perceptions of the Internet.

Method of collection/Data provider

Respondents were sourced from Verian's (formerly Kantar Public) online consumer panels.
Fieldwork was conducted from November 25 to December 8, 2025.

Types of artificial intelligence (AI) tools used by New Zealand adults in the past 12 months

2025, % of people aged 18+

About this data

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