Marketing specialists in New Zealand
By territorial authority, 2018 Census, number of people
Number of people
|Central Hawke's Bay||9|
|Western Bay of Plenty||69|
Using this data
Use this data with caution. This data was rated moderate quality by Stats NZ. Read the warnings and response rate metadata below before using.
Stats NZ gives data an overall rating based on sources and coverage, consistency, and data quality.
Why am I seeing this?
This data is from the 2018 Census. The 2018 Census had low response rates, particularly for some areas of New Zealand and groups of people. Read more about this on Stats NZ's website.
Where information was missing or unreadable, Stats NZ attempted to use data from a range of places such as the 2013 census or administrative data that is collected by other government agencies. If that isn't available, Stats NZ use statistical models to predict what the missing data would have been. This is called imputation.
Things to be aware of
The significant use of imputation may have inflated the total number of respondents in all categories. Care should be taken if comparing absolute figures to previous years. Respondents who wished to identify as intersex were instructed to request paper forms and tick both male and female boxes. No provision was made for categories other than male or female.
Read the response rates and final data sources section for more information.
Response rates and final data sources
For more information
Geographically the census includes the North Island, South Island, Stewart Island, and the Chatham Islands, plus largely uninhabited islands including the Kermadec Islands, Three Kings Islands, Mayor Island, Motiti Island, White Island, Moutohora Island, Bounty Islands, Snares Islands, Antipodes Islands, Auckland Islands, and Campbell Island.
Changes to data collection/processing
The 2018 Census was a modernised census based on models used in 2016 by the Canadian and Australian statistical agencies and then applied in the New Zealand context. Stats NZ collaborated with census experts from both countries when designing the model.
Under the new model, how Stats NZ enabled/collected from the respondents changed from predominately field-based activities to 80 percent mail-out with a reduced field presence and increased communications, marketing and engagement. The way respondents completed their forms also changed, with a greater focus on online completion over paper. The majority of the population was encouraged to complete the census online using an internet access code mailed to their households before census night. The new collection model therefore relied on the public to self-respond, rather than wait for a visit from field staff. Field follow-up activities were also planned.
The main areas of change were:
- phasing the model (prepare, enable, remind and visit)
- strategies used across the different phases
- mailing out “call to action” letters with an internet access code and instructions on how to order paper forms, if required, as the first interaction with census
- reducing the number of field staff, with a new structure and roles
- outsourcing the recruitment functions for field staff
- introducing new field technology
- creating a new address frame (a list of all dwellings in New Zealand)
- an integrated communications campaign including community engagement
- a new approach to processing the census data.
Data provided by
Census: Area of usual residence and Occupation by Sex by Total personal income 2018
How to find the data
This dataset was obtained by custom data request. Please contact firstname.lastname@example.org to obtain similar data.
Import & extraction details
From the dataset Census: Area of usual residence and Occupation by Sex by Total personal income 2018, this data was extracted:
- Sheet: Import table
- Provided: 699,040 data points
This data forms the table Census - Territorial authority of usual residence and occupation by sex by total personal income 2018.
About this dataset
The New Zealand Census of Population and Dwellings is the official count of how many people and dwellings there are in New Zealand. It provides a snapshot of our society at a point in time and helps to tell the story of its social and economic change. The 2018 Census, held on Tuesday 6 March, was the 34th New Zealand Census of Population and Dwellings. The first official census was run in 1851, and since 1877 there has been a census every five years, with only four exceptions.
Purpose of collection
Census information is used by government agencies, local authorities, businesses, community organisations, and the public for developing and implementing new policies, research, planning, and decision-making. It helps us make decisions about how to best use public funding, especially in areas of health, education, housing, and transport.
The census is also the primary source of information used for deciding the number of general and Māori electorates, along with data from the corresponding Māori Electoral Option.