Businesses may work in multiple sectors in the screen industry. Due to rounding, some figures may not add to stated totals.
Stats NZ determine locations of screen industry businesses by the reported physical location of each. When a business has more than one location, they use the one with the largest rolling mean employment count.
Production: All work leading up to and including filming. This includes development, pre-production, and principal photography.
Post-Production: All activities involved in putting together scenes to make a production complete; for example editing, duplication, visual effects, and audio.
Broadcasting: The distribution of works through media such as television or the internet.
Distribution: The process of delivering the completed work for display to the public market. This includes marketing the work.
Exhibition: The display of a completed work to the public at pre-set locations, such as cinemas or museum displays.
Producing activity: Business activity on a work for which the business has end-to-end responsibility. This does not preclude the business contracting aspects of the overall production to other businesses.
Contracting activity: Activity that contributes to a work for which another business has production responsibility. This includes the contracted supply of services related to any aspect of production or post-production activity. It also includes the contracted supply of industry-specific equipment or facilities. A business may undertake both contracting and producing activities in a single year.
Funding and financing: Direct investment made by government and private organisations that specifically targets a single project or series of projects, to aid with costs and to enable production. This includes production investment provided to businesses.
Gross revenue: The measure of total turnover for a particular variable. It measures all transactions and money flows, including internal transactions. We measure the screen industry using turnover, rather than net revenue earned by the industry.
Value added: Income formed during the production process. It is considered to be a more reliable measure of the screen industry as it subtracts expenditure, which can correct some double-counting.
This survey does not account for the relationships between businesses in the industry. In an industry with many contracting and sub-contracting relationships there is a high likelihood of double counting in the totals.
Changes to data collection/processing
A new sampling methodology was implemented for the first time in 2018. This was designed to decrease burden on respondents by stratifying the sample based on 5 broad regions (Auckland, Wellington, Christchurch, North Island and South Island) and total gross revenue in Production and Post-production sectors. The intended accuracy of 2.5 percent was used to select a reduced sample size of 636 units.
The Screen Industry Survey measures the size and shape of the New Zealand screen industry, and the range of activities involved in it. The survey is a census of all businesses and individuals within the target population, which is defined as all economically significant New Zealand businesses involved in any screen industry activity. The activities include film and television production, post-production services, motion picture distribution, film exhibition, and television broadcasting.
Purpose of collection
The purpose of the survey is to construct a set of comprehensive, official statistics on the New Zealand screen industry. The data collected will assist the development of government funding and legislation, and enable policy implementation to be monitored over time. The data also enables industry bodies, such as Film New Zealand, to promote the New Zealand screen industry to international markets.