Businesses in the market research and statistical services industry in New Zealand

Geographic unit: A separate operating unit engaged in New Zealand in one, or predominately one, kind of economic activity from a single physical location or base.
Employee Count (EC): Employee count is a head-count of all salary and wage earners for the February reference month.
ANZSIC06: Australian and New Zealand Standard Industrial Classification 2006. A business is normally assigned to an ANZSIC06 category according to the predominant activity it is engaged in. ANZSIC06 is a hierarchical classification with four levels: division, subdivision, group, and class.

http://datainfoplus.stats.govt.nz/Item/nz.govt.stats/bdb02aa2-866e-418f-83e8-342234867a0f

The Statistical Business Register (SBR) supports quality national-level and aggregate industry-level statistics but is not designed to provide quality fine-level regional or industry statistics. The SBR update sources can have timing lags and less robust information for small and medium-sized enterprises. These quality weaknesses can be highlighted in fine-level business demography statistics.

Business demography statistics coverage is limited to economically significant enterprises that are engaged in producing goods and services in New Zealand. An enterprise must meet at least one of the following criteria:
- annual expenses or sales subject to GST of more than $30,000
- 12-month rolling mean employee count of greater than three
- part of a group of enterprises
- registered for GST and involved in agriculture or forestry
- over $40,000 of income recorded in the IR10 annual tax return (this includes some units in residential property leasing and rental).

All non-trading or dormant enterprises, as well as enterprises outside New Zealand, are excluded from business demography statistics.

Up to the 2015 release, the business demography statistics series used the Longitudinal Business Frame as its data source. The Longitudinal Business Frame was constructed from all current and historic Business Frame data. The Statistical Business Register (SBR) that replaced the Business Frame in 2014 allows for easy creation of longitudinal snapshots.

Data is displayed at URL provided. All variables were selected in order to create this dataset. Due to file size, only years from 2014 onwards were selected.
Please note Figure.NZ filtered to ensure only unique industry categories would remain.

Business demography statistics provide an annual snapshot (at February) of the structure and characteristics of New Zealand businesses. The series covers economically significant enterprises that are engaged in producing goods and services in New Zealand.