Internet - Benefits of social media to businesses 2018



Respondents who own or manage a business were asked the following question:
-How beneficial, or not, do you think social media is to your business? Please use a scale of 1 to 10, where one means not at all beneficial, it’s a waste of time, and ten means it’s extremely beneficial and definitely worth the time.

Data calculation/treatment

Results for the business segment are representative of all New Zealand businesses by business size, region and industry. Results are also weighted to a
40%-60% split for businesses with a domain name vs businesses without.
Consumer results (ie for people who don't manage or own a business) are representative of all adults in New Zealand by age, gender, and region.
Where results are for all people (both business and consumers) the numbers are unweighted.

For more information

Limitations of the data

Where results are for all people (both business and consumers) the numbers are unweighted. Because many respondents belong to the business segment, the results are skewed towards this group and are unlikely to represent the true New Zealand average.

Data provided by


Dataset name

Internet NZ Public Perceptions Survey 2018

How to find the data

Internet NZ sent the aggregated data directly to Figure.NZ for the purpose of publication.

Import & extraction details

File as imported: Internet NZ Public Perceptions Survey 2018

From the dataset Internet NZ Public Perceptions Survey 2018, this data was extracted:

  • Sheet: Q14
  • Range: C12:Z23
  • Provided: 276 data points

Dataset originally released on:

January 2019

About this dataset

Historically InternetNZ and NZRS have undertaken three regular research surveys, two of these with Colmar Brunton – the NZRS Business and the NZRS Consumer surveys conducted biennially, and the annual InternetNZ Perceptions of the Internet survey carried out in 2017 with UMR. In 2018 Colmar Brunton consolidated these surveys into one and this dataset presents the findings from this first all-inclusive research project.

Purpose of collection

  • Understand public perceptions of the Internet and perceptions of the market
  • Understand how New Zealanders think about, and use the Internet, and identify any concerns
  • Understand the domain name lifecycle and the specific market variables influencing .nz growth for both businesses and consumers
  • Maintain consistency with previous years to ensure continuity of benchmarks and reporting
  • Ensure InternetNZ has a programme of work and a marketing strategy that reflects New Zealanders' perceptions and concerns.

Method of collection/Data provider

This was a survey a total of 1,859 people online - 858 consumers, 857 businesses, and 144 consumers who also manage or own a business in New Zealand of 18 years of age and over.
Fieldwork was conducted from 2th to 29th of October 2018.
The maximum margin of error on the total group n=1,859 is +2.3%; on all consumers n=1,002 is +3.1%; on all businesses n=1,001 is +3.1% at the 95% confidence interval.