Proportion of Auckland businesses that implemented new/improved sales or marketing methods in the last 12 months

By select industry (n>40), April 2016, % of businesses

The following information applies to all values in the table. Wave: 2016.04, Question: Q33_6 Implemented new/improved sales or marketing methods last 12 months, Answer: Yes, Region: Auckland Region
Industry	% of businesses
Manufacturing	39.0%
Construction	19.0%
Wholesale trade	60.0%
Retail trade	57.99999999999999%
Professional, scientific and technical services	47.0%

Limitations of the data

Results expressed as percentages are weighted based on business size. Please take caution when interpreting figures based on a small sample.

Data provided by

Auckland Council

Dataset name

Auckland Business Monitor: Survey Results (waves 1 to 3) 2016

How to find the data

This data was supplied directly by ATEED (Auckland Tourism, Events and Economic Development).

Import & extraction details

File as imported: Auckland Business Monitor: Survey Results (waves 1 to 3) 2016

From the dataset Auckland Business Monitor: Survey Results (waves 1 to 3) 2016, this data was extracted:

Sheet: Q33
Range: D11:X126
Provided: 1,764 data points

This data forms the table Auckland Business Monitor - Measures of innovation by industry 2015–2016.

Dataset originally released on:

August 31, 2016

Purpose of collection

The Auckland Business Monitor is a biannual survey conducted by Auckland Council to better understand Auckland businesses in relation to skills, innovation and how they access business support services.

Method of collection/Data provider

The data is collected by Ipsos through a telephone survey. The sample size is approximately 500 businesses per survey wave. The survey periods were April-May 2015, October-November 2015 and April-May 2016

Proportion of Auckland businesses that implemented new/improved sales or marketing methods in the last 12 months

By select industry (n>40), April 2016, % of businesses

About this data

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