Proportion of Auckland businesses that implemented new/improved sales or marketing methods in the last 12 months
April 2015–April 2016, % of businesses (n=1539)
Limitations of the data
Results expressed as percentages are weighted based on business size. Please take caution when interpreting figures based on a small sample.
Data provided by
Auckland Business Monitor: Survey Results (waves 1 to 3) 2016
How to find the data
This data was supplied directly by ATEED (Auckland Tourism, Events and Economic Development).
Import & extraction details
File as imported: Auckland Business Monitor: Survey Results (waves 1 to 3) 2016
From the dataset Auckland Business Monitor: Survey Results (waves 1 to 3) 2016, this data was extracted:
- Sheet: Q33
- Provided: 1,176 data points
This data forms the table Auckland Business Monitor - Measures of innovation by ward 2015–2016.
Dataset originally released on:
August 31, 2016
Purpose of collection
The Auckland Business Monitor is a biannual survey conducted by Auckland Council to better understand Auckland businesses in relation to skills, innovation and how they access business support services.
Method of collection/Data provider
The data is collected by Ipsos through a telephone survey. The sample size is approximately 500 businesses per survey wave. The survey periods were April-May 2015, October-November 2015 and April-May 2016