Proportion of Auckland businesses that implemented new/improved sales or marketing methods in the last 12 months

Results expressed as percentages are weighted based on business size. Please take caution when interpreting figures based on a small sample.

This data was supplied directly by ATEED (Auckland Tourism, Events and Economic Development).

The Auckland Business Monitor is a biannual survey conducted by Auckland Council to better understand Auckland businesses in relation to skills, innovation and how they access business support services.

The data is collected by Ipsos through a telephone survey. The sample size is approximately 500 businesses per survey wave. The survey periods were April-May 2015, October-November 2015 and April-May 2016