Reasons New Zealand businesses have a social media presence
2022, % of businesses with 6+ employees
| Category | % of businesses |
|---|---|
| Collaborating with partners | 18% |
| Communicating with customers for development of goods and services | 51% |
| Developing company image / market goods and services | 93% |
| Gathering feedback / resolving customer concerns | 40% |
| Generating or collecting data for analysis | 15% |
| Monitoring activity of business' social media site | 42% |
| Monitoring social media activity of other businesses or customers | 36% |
| Ordering/receiving orders for goods and services | 16% |
| Other | 2% |
| Percentage of businesses that have a social media presence | 59% |
| Recruiting employees | 53% |