020406080Quality or customisable goods and/or servicesStaff experienceUnique intellectual property or valuable brandCost controlKey factors that helped New Zealand Māori small andmedium-sized enterprises compete in overseas marketsBy factor, 2019, % of businesses competing in overseas marketsProvider: Stats NZ

Key factors that helped New Zealand Māori small and medium-sized enterprises compete in overseas markets

By factor, 2019, % of businesses competing in overseas markets


This information is sourced from the Business Operations Survey, which samples businesses with six or more employees.
Includes businesses who either reported selling in overseas markets, or both in New Zealand and overseas. There were other factors considered but are not shown here such as unique intellectual property, control over supply chain, technical know-how, and lower input costs.


Māori authority: having a Māori business flag on the Business Register. This flag denotes:
• business with a collectively managed asset, which uses current Inland Revenue eligibility criteria to be a Māori authority (irrespective of whether the enterprise elects to be a Māori authority for tax purposes)
• commercial business that supports the Māori authority’s business and social activities, and sustains or builds a Māori authority’s asset base
• business that is at least 50 percent owned by a Māori authority.

A Māori small and medium-sized enterprise (SME) is a business or enterprise with the following characteristics:
• the business owner(s) define it as a Māori business
• it is not owned by another enterprise
• it is not a Māori authority
• it has at least one employee (including any proprietor paid as an employee) and fewer than 100 employees.

Maori tourism business information presented in this dataset comes primary from member list of New Zealand Māori Tourism and was expanded on by adding any other Māori authority or business where those enterprises, or a business location belonging to those enterprises, was engaged in a selected range of ANZIC06 industry:
• all of division accommodation and food services
• interurban and rural bus transport
• rail passenger transport
• water passenger transport
• scenic and sightseeing transport
• motor vehicle and transport equipment rental and hiring
• travel agency services
• all of division arts and recreation services.

Limitations of the data

The businesses covered are not an exhaustive list of all Māori enterprises. Stats NZ focus on businesses they can readily identify as Māori enterprises. Some examples of the type of enterprises known to be missed include small businesses with an average turnover of less than $30,000, or those with fewer than six employees.
These statistics are provisional, and updates in the series may be incorporated in subsequent releases.

Data provided by

Stats NZ

Dataset name

Tatauranga Umanga Māori 2019



How to find the data

At URL provided, select 'Tatauranga umanga Māori: 2019 – CSV'.

Import & extraction details

File as imported: Tatauranga Umanga Māori 2019

From the dataset Tatauranga Umanga Māori 2019, this data was extracted:

  • Rows: 2,084-2,115
  • Column: 7
  • Provided: 32 data points

This data forms the table Māori Business - Key factors competing by enterprise type 2015 and 2019.

Dataset originally released on:

June 29, 2020

About this dataset

Tatauranga umanga Māori Statistics on Māori businesses presents information on two subsets of Māori businesses that contribute to our country’s economy – Māori authorities and small and medium-sized enterprises (SMEs).