Key factors that helped New Zealand Māori small and medium-sized enterprises compete in overseas markets
By factor, 2019, % of businesses competing in overseas markets
Key factor to compete in overseas markets | % of businesses competing in overseas markets |
---|---|
Cost control | 19% |
Quality or customisable goods and/or services | 81% |
Staff experience | 67% |
Unique intellectual property or valuable brand | 67% |