Factors that help New Zealand agriculture, forestry and fishing businesses compete in overseas markets
2015, % of businesses in industry
Factor for competing in overseas markets | % of businesses in industry |
---|---|
Experienced managerial staff | 9% |
Experienced non-managerial staff | 3% |
A valuable brand | 11% |
High-quality goods and/or services | 12% |
Unique intellectual property | 3% |
Ability to customise | 5% |
Technical know-how | 1% |
Economies of scale | 3% |
Lower input costs | 1% |
Control over the supply chain | 2% |