Factors that help New Zealand agriculture, forestry and fishing businesses compete in overseas markets
2015, % of businesses in industry
| Factor for competing in overseas markets | % of businesses in industry |
|---|---|
| Experienced managerial staff | 9% |
| Experienced non-managerial staff | 3% |
| A valuable brand | 11% |
| High-quality goods and/or services | 12% |
| Unique intellectual property | 3% |
| Ability to customise | 5% |
| Technical know-how | 1% |
| Economies of scale | 3% |
| Lower input costs | 1% |
| Control over the supply chain | 2% |